Buyer agent
Bring your own
Seller agent
Bring your own
Apostra
Direct by design
Advertisers, media companies and their agents can interact directly.
Advertising is changing.What matters shouldn’t.
AI agents can discover, plan, buy and optimize advertising at a scale humans never could.
But more intelligence doesn’t automatically make advertising better. As agents take on more of the work, the brand’s intent needs to remain at the center of every decision.
That’s what Apostra is built for.
Advertising as
unmistakable
as the brands
behind it.
Apostra gives advertisers and their agents direct access to everywhere brands can reach consumers.
AI agents can discover, plan, buy and optimize advertising at a scale humans never could.
But more intelligence doesn’t automatically make advertising better. As agents take on more of the work, the brand’s intent needs to remain at the center of every decision.
That’s what Apostra is built for.
One place for every
kind of advertising.
For the first time, outdoor and radio sit alongside digital, social and CTV: every kind of advertising, discoverable and buyable in one place, all around the world.
Built for advertising when agents do more of the work.
Audio
Newsletter
Retail media
Display
Podcast
CTV
OOH
Social
Brand intent
Loyalty Winback
Reactivate lapsed customers.
Built around intent
The brief, brand and business objective come first. Technology works around them.
DisplayOLVAudioCTVDisplayOLVAudioCTVDisplayOLVAudioCTVDisplayOLVAudioCTV
PodcastDOOHNativeSocialPodcastDOOHNativeSocialPodcastDOOHNativeSocialPodcastDOOHNativeSocial
SearchNewsletterRetail mediaSearchNewsletterRetail mediaSearchNewsletterRetail mediaSearchNewsletterRetail media
CinemaAddressable TVStreaming audioCinemaAddressable TVStreaming audioCinemaAddressable TVStreaming audioCinemaAddressable TVStreaming audio
Paid socialProgrammaticPrivate marketPaid socialProgrammaticPrivate marketPaid socialProgrammaticPrivate marketPaid socialProgrammaticPrivate market
Digital out-of-homeCTVDisplayDigital out-of-homeCTVDisplayDigital out-of-homeCTVDisplayDigital out-of-homeCTVDisplay
Everywheremeans everywhere
Across digital, CTV, audio, out-of-home, sponsorships, experiences and whatever comes next.
Human
Sets intent
Launch summer campaign
Drive new customers
Protect premium positioning
Agent
Finds opportunities
Checks audience fit
Scores potential
Compares pricing
Applies brand rules
Builds a plan
Requests terms
Reads proposals
Negotiates
Allocates budget
Books CTV
Books audio
Books OOH
Books social
Checks safety
Paces spend
Reallocates
Tracks delivery
Flags exceptions
Reports back
Human control, agent scale
Humans set the objectives, context and rules. Agents handle the work required to act on them.
Start with your intent.See where it can go.
For advertisers, media companies and the agents they trust.
